HELLO, I'M RANDI.

I’m a person with a lot of interests and I have a hard time sitting still. I’m a federal public affairs specialist, a Returned Peace Corps Volunteer and a former journalist.
Before COVID-19 shattered my Peace Corps dreams (but somehow landed me a sweet new job at USDA Forest Service), I worked as a digital news editor at the Chicago Tribune. There, I did lots of cool internet-y things, like social media management, audio production, homepage curation and some occasional feature writing.
I managed to transition all of my breaking news skills over to wildfire communications. Now, I work on the opposite side of the journalist-source exchange to write press releases, take photos, update government web pages and spend a lot of my time out in the field at project sites and on firelines.
I’m just a little too sarcastic and can usually be found with a coffee in one hand and my iPhone in the other. In my free time, I enjoy reading, blogging, learning new languages, practicing and teaching yoga, hiking, traveling, playing my ukulele, eating pizza and watching hockey.

HERE'S THE 411

location
Flagstaff, Arizona
email
hello(at)randimshaffer(dot)com
handle
@RandiMShaffer

I CAN DO THESE THINGS

Deadline and feature writing
Newsletters and press releases
AP Style
Social media (Native posting, third-party apps, ad management)
Media literacy
Intercultural competency
Collaboration
Adobe InDesign
Adobe Premiere Pro
Adobe Audition
Analytics (CrowdTangle, Chartbeat, Omniture/ Adobe Analytics, Google Analytics)
Adobe Photoshop
Adobe Illustrator
HTML/CSS

I CAN SPEAK THESE LANGUAGES (AND ALSO, I DON'T SHUT UP)

English
Ukrainian
Spanish
Russian

PORTFOLIO

WORK EXPERIENCE

Sept. 2020 - present

PUBLIC AFFAIRS SPECIALIST

United States Forest Service

Deputy Public Affairs Officer: Coconino National Forest
Sept. 2020- Oct. 2021; Feb. 2022 – present

I work full time as a public affairs specialist for the Coconino National Forest in Flagstaff, Ariz. I write, edit and send news releases to the media, partner agencies and members of the public via Constant Contact. I both provide media interviews and coordinate media interviews between subject matter experts on our forest and journalists. I use a variety of digital tools — such as Adobe, Affinity and various other products — to craft graphics, newsletters, guides and videos for both internal and public consumption. I occasionally update both social media and our forest website content management system with information and media in accordance with government guidelines and agency branding.

-Rostered member of Northern Arizona Type 3 Incident Management Team
-Worked with multiple Type 1 teams, Type 3 teams and other agencies during multiple on-forest wildfires for three fire seasons
-Creation (filming, editing via Premiere Pro, posting) of mini-video series (five videos) on fire restrictions and prescribed burns to increase public awareness
-Co-drafted multiple communication plans to relay information on dry weather conditions and full forest closure
-Drafted talking points for agency employees to use during forest area closures and post-fire damage assessment periods
-Created “Media Training 101” PowerPoint to present to agency employees who may encounter media outlets during work
-Coordinated internal employee annual photo contest, including promotional materials (InDesign) and survey materials (Google Forms)

Public Affairs Officer: Tahoe National Forest
Oct. 2021 – Feb. 2022

I spent almost five months working on a detail assignment at the Tahoe National Forest based in Nevada City, Calif. I supervised two employees and held as seat on the Forest Leadership Team, where I consulted with other high-level forest employees to make decisions impacting the entire forest. I conducted routine interviews with media regarding forest projects, fatalities and events, and coordinated in-depth media interviews with subject matter experts within our agency. I routinely developed talking points for internal use as well.
-Created series of branded photos to be used internally as Microsoft Teams backgrounds
-Worked with partner organizations to create communication plans for forest landscape restoration project
-Photographed events, such as National Guard Search and Rescue Training and Lions Club plaque presentation
-Streamlined newsletter and press release dissemination.

Aug. 2019 - March 2020

TEFL SECONDARY EDUCATION VOLUNTEER

United States Peace Corps

Worked full time as a Peace Corps Volunteer teaching English as a foreign language to secondary school students grades 5 through 9 in accordance with Ukraine’s Ministry of Education standards. I also facilitated educator workshops and student clubs. Prior to swearing in as a volunteer, I completed Pre-Service Training: two months of intensive Ukrainian language and culture lessons. I lived with two host families during my Peace Corps experience. Additional projects included:

-A community English-speaking club at the Khmelnytska Oblast Window on America center
-A women-and-girls’ empowerment club at the Khmelnytska Oblast Window on America center
-Khmelnytska Oblast safety and security warden (successful evacuation of 250+ volunteers during global COVID-19 pandemic)
-Khmelnytska Oblast Write On! competition coordinator

*My service was intended to be 27 months. However, I was evacuated and my service was cut short due to the global evacuation of all Peace Corps Volunteers in wake of the COVID-19 pandemic. I was granted RPCV status.

Nov. 2016 - Aug. 2019

DIGITAL NEWS EDITOR

The Chicago Tribune

I populated the Chicago Tribune homepage and produced content items for online using CMS. I recorded, produced and uploaded daily Amazon Alexa flash briefings. I wrote, recorded and produced audio segments and podcast series episodes to accompany online story packages. I used a variety of online tools to create digital-specific presentation assets. I occasionally wrote columns and feature stories, and tended to wires. I spent a lot of time on Chartbeat, Omniture/ Adobe Analytics and CrowdTangle.

May 2015 - Nov. 2016

SOCIAL MEDIA ASSISTANT

The Chicago Tribune

I managed social media platforms, conducted staff training sessions and personally launched newsroom presence on Snapchat and Facebook Live.

Jan. 2012 - May 2015

REPORTER

The Morning Sun (Digital First Media)

I told community stories in print and online using articles, photos and videos. I also covered local city, township, public education and higher education beats. Gained experience in both hard news and feature writing. Featured work in pagination and editing as well.

Aug. 2013 - May 2014

GRADUATE ASSISTANT

Central Michigan University

I created a branded social media presence for CMU’s Master of Science in Administration department as part of a graduate assistantship. I also provided on-site training for staff.

Aug. 2011 - Dec. 2011

INTERN- REPORTER

The Flint Journal (MLive Media Group)

I worked full time to cover city and township government — as well as breaking news — for a semester-long college internship.

May 2010 - Aug. 2010

INTERN – REPORTER AND PHOTOGRAPHER

The Saline Reporter (Heritage Newspapers)

I worked part-time as one of four student interns to spend my summer covering events and writing preview stories, as well as a few community features. I received training in reporting, editing, photography, pagination, video and social media.

Aug. 2008 - Aug. 2011

NEWS EDITOR, SENIOR REPORTER, COPY EDITOR

Central Michigan Life

College newspaper experience. Roles included staff reporter, senior reporter, copy editor and news editor.

EDUCATION

Graduate

MASTER OF SCIENCE IN ADMINISTRATION

Central Michigan University

Concentration: Public Administration

Undergraduate

BACHELOR OF ARTS

Central Michigan University

Major: Journalism
Minor: Media Design, Production and Technology
Foreign language concentration: Spanish

VOLUNTEER

Heartland Alliance ESL instructor | July 2018 - Aug. 2019

I taught adult English language learners through the Refugee and Immigrant Community Services division of Heartland Alliance/ Heartland Human Care. I led a level 2 class of 12-15 ESL learners weekly, teaching vocabulary, grammar, spelling and syntax. I previously worked one-on-one with multiple students weekly, creating tailored lesson plans for each student in advance.

826CHI After school tutor | May 2016 - Aug. 2019

I worked one-on-one with Chicago Public Schools students ages 8 through 18, offering after school homework help and creative writing guidance bi-weekly. I also occasionally served during outreach events and volunteered at literacy-focused day camps.

RECOGNITIONS

Young Journalist of the Year Central Michigan University's Department of Journalism | 2018
Division I Feature Story, First Place Michigan Press Association | 2011

A Tough Transition: Adjusting to campus sometimes a ‘culture shock’ for black students

ORGANIZATIONS

Association for Women Journalists- Chicago Board Member | Feb. 2016 - Aug. 2019

I was a member of Association for Women Journalists-Chicago from Feb. 2016 to Aug. 2019. I served as a board member from Aug. 2018 to Aug. 2019.

Chicago Headline Club (Society of Professional Journalists) Member | March 2017 - Aug. 2019

CERTIFICATIONS

Registered Yoga Teacher (RYT® 200) Yoga Alliance | Dec. 2018

Successful completion of a Yoga Alliance-recognized RYT® 200 training program.

Tutor Essentials Training Literacy Works Chicago | Sept. 2018

Completed Literacy Works Chicago’s Tutor Essentials Training program. Certified to work one-on-one with Chicago-area ESL learners through member organizations.

Public Information Officer (Type 3) National Wildfire Coordinating Group

Qualified as a Type 3 Public Information Officer (PIO3).

ETC.

WGN Radio Weekly on-air guest | Oct. 2016 - Nov. 2018

Spoke weekly with Steve Bertrand about relevant topics in news and social media as part of the WGN Radio Wintrust Business Lunch program. You can listen to clips here.

More about me

(AKA: CONVERSATION STARTERS!)

  • Bookworm
  • Travel fiend
  • RYT 200
  • Detroit sports fanatic
  • Ravenclaw
  • Black coffee addict
  • Ukulelist
  • Hiking enthusiast
  • Vegetarian